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Resources your business NEEDS

Landing page and conversion tips, guides and case studies

Resources your business NEEDS

Lots of things keep a business turning on a daily basis, one of these are the resources they use on a daily basis.

At Landing Page Guys we are always trying to optimise our processes and ensure everything runs smoothly, so we are going to go through ALL of the resources we use and show you the benefits of using them, we have grouped them by category to make it easier for you to find what your business needs.

We have split everything into 4 categories:

● Project Management
● Design
● Social Media and Marketing
● Affiliate Marketing Resources

Let’s get started with Project Management.


Project Management


✔ Trello

Trello Homepage
Trello

Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process.

We have been using Trello for a long time, but now we have migrated away from Trello to Monday.com to increase our reporting capabilities, to streamline our remote team management and improve client and account manager interaction/project efficiency.

So it’s very fitting that we move on Monday next…

✔ Monday.com

Monday.com Homepage
Monday.com

Monday.com is a Work Operating System (Work OS) that powers teams to run projects and workflows with confidence. It’s a simple, but intuitive, Work OS for teams to shape workflows, adjust to shifting needs, create transparency, connect collaboratively, and stop doing manual grunt work. monday.com makes teamwork click.

Monday.com is super customisable so it can be used for every use business.

From a business cost standpoint, using Trello with Zapier (the way we use it) costs us lots of money a month – and Monday.com has these automation features built in – saving time and cost. These are all really important things to consider when choosing your project management software! Trello may work better for you and your team, or you may find that Monday.com is the way to go.

Hopefully this information has helped you.

✔ Zapier

Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and more. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration… Or you can have Zapier automate this for you, saving you time and effort.

Here are some more examples of apps they can bring together:

They describe themselves as : “easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.”


Design Resources


✔ Adobe Creative Cloud

We can’t mention design resources without a shout out to Adobe Creative Cloud! It’s likely that you’ve heard of at least one Adobe’s programs if you work in Design, Media or Marketing, as apps like Photoshop, Premiere, and Lightroom are the industry standard for creatives.

Adobe’s individual program licences can add up price wise if you need more than one of them, so they have grouped together all of their programs for around $50.00 a month, this is what is known as Creative Cloud.

One of the programs we use the most is Photoshop, which we will tell you more about below.

✔ Adobe Photoshop


Photoshop
is a critical tool for designers, web developers, graphic artists, photographers, and creative professionals. It is widely used for image editing, retouching, creating image compositions, website mockups, and adding effects. You can make pretty much any edit on photoshop, it does take some time to learn how to use everything, but once you have you won’t regret it. There are many different websites you can use to learn about Photoshop such as Udemy, Adobe Photoshop Tutorials, Photoshop Cafe and loads more!

✔ Canva

Canva is as easy as it gets, you do not need to be a graphic designer to understand Canva, it is definitely built more for beginners in comparison to Photoshop. Canva can be used for creating simple social media posts, simple pdf documents, simple gifs and videos and lots more:

Canva Features
Canva Features

They also have a blog and a design school offering courses/tutorials:

Canva Design School and Blog

IMovie 

IMovie is a video editing software application developed by Apple Inc. For macOS, iOS, and iPadOS devices. IMovie is a simple video editing software and is a lot like Canva in terms of it is the easier alternative to Adobe’s applications. If you’re a video editing wizz, Adobe Premiere Pro might be more your speed.

NLC

What is NLC?
NLC stands for No Limit Creatives, they offer the highest quality custom-made designs in the flat rate design niche no matter what it takes. 

They cater to your every need in the graphic design and video space.

Below are some examples of content they can create:

● Banner Ads ● Book Covers ● Business Cards ● Branding ● Carousel Ads ●
● Cover Images ● eBook & PDF ● Email Graphics ● Flyer Design ● GIFs ●
● Illustrations ● Infographics ● Logo Design ● Packaging ● Photo Editing ●
● Print ● Product Mock-Ups ● Social Media Ads ● T-Shirt Designs ● Website Graphics ●

 


Social Media and Marketing


A lot of the design resources above are also used for marketing purposes including Canva, Adobe Photoshop and IMovie.

There are lots of other marketing resources that we just could not live without, check them out below.

✔ FREE stock images

Whilst designing websites and social content, you may need stock images, here are our top websites for free stock images:
Unsplash
Adobe Stock
FreePik

Just a quick tip for you, if you are designing a landing page NEVER use stock images for testimonials, this is one of the big pieces of advice we offer everyone as this will affect your level of social/trust proof.

The person in the stock image isn’t a real customer of yours, which is going to reflect really badly on you, take our advice and keep it real when it comes to reviews.

 Mailchimp

Mailchimp is a very popular email marketing platform. Its’ primary function is to send newsletters and automated emails to grow your business results. Email marketing lets you connect with your customers, engage with them and build meaningful, long-lasting relationships.

We use mailchimp to manage our email lists and send marketing campaigns via email, however you can also use mailchimp for the following:

There are of course other email marketing campaign management options out there that you can use such as Campaign Monitor and Hubspot, please read our full Email Marketing Guide to learn everything about email marketing!

You will be a pro after reading it, we cover everything from choosing which email marketing campaign management option you would like to segmenting your email lists!

Group Funnels

Group Funnels is a Chrome Extension that links with facebook to save you a lot of time and money with just one click.

We all know that managing a Facebook group is a LOT of work!

You can eliminate nearly ALL of the time you spend screening & approving members with Group Funnels

When Facebook Introduced the option to ask new group members 3 welcome questions, marketers naturally started asking for emails!

Then the question becomes.. how can I collect these emails efficiently, and what strategies can I use to make the most out of these new leads?

Group Funnels solves BOTH of these problems and provides Facebook group owners the tools AND and strategies to grow & monetise efficiently!

4 simple steps to use group funnels:

​Install the extension with 1 click
​Hook it up to your autoresponder
​Set your filters for new members & press “Approve All”
Watch as all the leads pour in and get sent welcome emails!

Now that we’ve gone through all of the designing resources you may be thinking about how to get content on your social media platforms effectively without having to spend every minute of your day posting to social media. Well, we have the solution…


Affiliate Marketing Resources


✔ STM

STM Forum is an affiliate marketing forum that has been the lead resource for affiliate communities for years. Also known as StackThatMoney or Stack That Money forum, it started when the world was pretty much clueless about affiliate marketing.

STM Forum was launched late one night in January 2011 with the goal of providing case studies, guides, high quality information on a variety of topics and to act as a core networking hub for industry veterans.

9 years later their reach continues to expand. They now provide higher education, host conferences and local networking events, and they are continuing to improve and expand what the forum offers every affiliate marketer.

Learn, network and grow with the biggest names in the affiliate marketing industry – behind closed doors.

  • Get case studies, tutorials & video training
  • Feedback and help from 10+ expert moderators and thousands of affiliates
  • Exclusive STM-only access to tools, offers, landing pages & special industry reports

Neil Patel’s Website

Who is Neil Patel?
He is a top influencer on the web, Entrepreneur Magazine says he created one of the 100 most brilliant companies! He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Wow! Neil really knows his stuff.

How can this help me?

Neil Patel specialises in the following:

 


Affiliate Summit

What is Affiliate Summit?

Affiliate Summit was founded by Shawn Collins and Missy Ward in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. Shawn and Missy have decades of experience in Affiliate Marketing.

Affiliate summit guides marketers with their content and runs the biggest marketing events in the world!

 


 Aff Lift



AffLift is website and forum that helps like-minded people to learn everything about affiliate marketing, they know that affiliate marketing is not easy so they have grouped everything together for you so you can learn from the best of the best.

Here are some of the things they offer on their website:


CXL

CXL brings the world’s top practitioners together as marketing instructors to teach you advanced level marketing: get deep skills in growth, customer acquisition, analytics, and conversion optimisation.

They currently offer 6 specialisations:

We hope you enjoyed reading this blog and we will continue to add to this blog as we are constantly finding new resources that are useful.

There is no better resource for your business than a landing page, landing pages focus on converting anyone that lands on your page to leads and sales. For a landing page quote, contact us today by clicking the button below. We look forward to hearing from you.


Disclaimer: We do not claim to own any of the brand photographs used in this blog, they are purely used for informative purposes.


 

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